Locali Visitor Center is an information center focused on helping travelers and locals find the best experiences in the city. We sell tours, art, home goods, travel guides, and more all made and designed by local small businesses, artists, and makers.

Locali also offers the best recommendations of what to do and where to go in San Francisco. Our founders were all born and raised in the city. With over 15+ years in the industry, we have an extensive knowledge of SF. We believe in not recommending the same thing for everyone, but tailoring our options to you. Come visit us and get awesome local tips!

The biggest difference between Locali and most visitor centers is our focus on small, independent, and local. Locali doesn’t work with big bus companies, corporations, and never accepts kickbacks. We believe that the pay-to-play behavior in travel can make it hard to find the best local gems in the city. We can guarantee what we recommend is honest advice, and is tailored just for you.

Locali Visitor Center is owned and operated by Local Friends Co.

Local Friends is a digital marketplace and travel guide for experiences and activities in San Francisco. Local Friends Co. is owned by a group of friends who grew up in the city and help support small independent tour operators in San Francisco.